SOPRO
Fueled by mankind’s incessant search for the fountain of youth, diet and exercise are combined with an ever-increasing array of better-for-you foods and beverages. McLean’s solution for this UK-based protein water exudes the sports and fitness lifestyle, boldly showing off its clear advantage vs. the typical chalky competition and seizes the opportunity to create a refreshing new player in a maturing category.

  • brand vision
  • brand id
  • packaging design
  • environmental
  • sales materials
  • print consulting